From New Zealand to the UK, and back, my backpack is bulging with 15 years of pan European consumer products experience. Along the way, I've come to learn a few things about what consumers want and what works for a brand.
I also learnt a few things about myself. I like the simple things in life – espresso, chocolate, sitting in the sunshine watching the bees buzz about my garden. Why? These simple things hit the mark for me. But they're far from simple in their creation. Just like good copy isn't.
Developing products or a brand is a complicated business. Communicating them is too. I want to help you do this.
I like to think of myself as a matchmaker sorry, if you're looking for love that's not really my bag but you could get a dog or try a new hobby of brands to customers through words.
I want to create simple copy simply. For you. For your customers.
If you do too, give me a buzz. Espressos optional.
Video didn't kill the radio star. Online video & radio ads are vital in showcasing your brand. Selling your brand in a short sharp snappy script is my speciality.
You've put a lot of heart into your products. You want to tell the world all the amazing features. But the world is a big place to fit onto an underwear label. Call me & let me tell the world for you.
Whether it's Display, Native or Social Media ads I'll give you simple copy that sells.
Digital might be king but print is still a prince among copy. Build brand loyalty, boost sales with effective print ads, retail copy, direct mail and more.
A witty brand story for Zespri’s Sungold Kiwifruit
Zero-alcohol wine that didn’t want to feel like a consolation prize.
Campaign for a no-alcohol craft beer launch.
Note: Most of my work is under NDA or belongs to clients. The examples shown are representative samples. I'm happy to discuss specific projects and results in detail during a consultation.
"From her first assignment submission, it was clear that Trudi has a knack for writing. I became accustomed to her high standard of work, and always looked forward to marking her assignments. Not only does she read briefs carefully, but she takes time to consider the best approach and evidently puts considerable amounts of thought and effort into her tasks. Trudi effortlessly implemented feedback and showed an ability to switch between different tones of voice and writing styles."
Amy Tjasink
Tutor at NZ Writer's College, Copywriting
"I did adult improv with Trudi at Court Theatre and she was genuinely one of the sharpest people in the room. What struck me most was how quickly she could read a room and pick a funny angle. She has this rare ability to pick up the subtleties of how different archetypes of Kiwis actually talk and think, and turn it into something that makes a whole room laugh."
Alicja Marcinek
Product Designer at Timecraft
I believe in the simple things in life. An espresso, for example, is my preferred choice over a fussy complicated coffee. It hits the mark.
An espresso doesn't need the fluff to give it substance. Your copy should do the same.
If you agree about your copy not your coffee – that's a personal choice let's chat.
Espressos optional.
